Memos & Outcomes

Case Studies

Read our diagnostic investment memos detailing package experiments, statistical CTR uplifts, and distribution velocity.

Subah Wadhwani

Subah Wadhwani

F#ckups Podcast

F#ckups is a fast-growing business and mindset podcast capturing conversations with successful operators and thinkers across India and Southeast Asia.

YOUTUBELINKEDIN
key results
936.6K
Total Views
7.3%
Average CTR
30.4K
Subscribers

01. The Challenge

Subah Wadhwani and the F#ckups Podcast launched with no existing audience, making discoverability and clicks a major challenge.

02. The Objective

Increase click-through rate (CTR), reach the right audience, and build a recognizable brand through better thumbnails and titles.

03. Plaudium's Role

Created custom thumbnails, wrote compelling titles, optimized video packaging, and ran large-scale A/B tests to maximize performance.

04. The Strategy

Identified winning YouTube patterns, crafted high-converting title angles, designed minimal branded thumbnails, and tested thumbnail-title combinations systematically.

05. The Results

Achieved 936.6K total views, an average 7.3% CTR, and 30.4K subscribers from only 15 uploads in 2025, with several videos reaching 76K–95K+ views.

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Video Review

Featured Partner Endorsement

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Thomagatchi

How packaging optimization and deliberate visual engineering transformed search and discovery CTR for gaming specialists.

“They isolated exactly which frames attract the click. The data spoke for itself.”
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Endorsements

Operator Endorsements

“Plaudium has been great to work with.”

Subah Wadhwani

Subah Wadhwani

CEO at Atomik Growth

“You brought my old videos back to life, and the thumbnails for the new videos are fantastic.”

Aksh Verma

Aksh Verma

YouTuber

“They think like operators, not creatives. Every thumbnail test is a measured hypothesis. They added 112K organic views to our ecosystem purely through package optimization.”

Harrison Szep

Harrison Szep

Founder @studentathlete.ai

“Plaudium is the best when it comes to the quality of thumbnails. We have 1000 revisions sometimes on thumbnails and trust me I know how frustrating they are but we never felt like it was an issue with Plaudium which is a HUGE thing for us because we have high standards for the things we put out. I really appreciate his work, and if you're thinking about working with Plaudium, I highly recommend it.”

Aman Lata

Aman Lata

CMO @Conigma